From the Desk of VIDIRO

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Love it or hate it, video advertising is here to stay.  It's part of the deal we make when we watch video, the same as the unspoken contract we have with TV programmer makers.  The deal is we will watch your advertising, if you will provide us with great TV.  

TV audiences are far easier and more lucrative for advertisers and networks.  They have demographics but they also have a regulated environment - there are rules about appropriate language, format, time and viewers.  But those mostly disappear in the online digital video world.

Digital video is consumed mainly in YouTube.  Unlike the TV world, the digital world is a heaving, shifting, complex marketplace which hasn't yet moved out of 'the Tornado'.  As the market matures, consolidation and regulation will occur.  But what to do till then?

Use VIDIRO for Content Driven Advertising for Video Level Targeting.  Connect your ads to your audiences.

 

 

 

 

Recent Blog Posts

  • How to Actually Find the Audience you Really Want on YouTube +

    Capturing the Right Person, Right Content, Right Time on YouTube Read More
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    YouTube is enormous! With 300 Hours of video uploaded to Read More
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    Love it or hate it, video advertising is here to Read More
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Latest VIDIRO News

  • Sparky Dublin Start-up Defies rest of industry with Content Driven Targeting Approach to Brand Safety Problem on YouTube +

    The Era of Data Driven Digital Advertising is Dead.  Next Generation Adtech focuses on Content Read More
  • DMA 2017 Winner (Bronze) +

    Delighted to get an industry accolade at the 2017 Digital Media Awards, recognising the hard Read More
  • Keeping Brands Safe on YouTube with VIDIRO +

    Press Release – Immediate Release Dublin, Ireland, 24 March 2017  The British government, and many other organisations Read More
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