- Published: Wednesday, 12 March 2014 15:54
Love it or hate it, video advertising is here to stay. It's part of the deal we make when we watch video, the same as the unspoken contract we have with TV programmer makers. The deal is we will watch your advertising, if you will provide us with great TV.
TV audiences are far easier and more lucrative for advertisers and networks. They have demographics but they also have a regulated environment - there are rules about appropriate language, format, time and viewers. But those mostly disappear in the online digital video world.
Digital video is consumed mainly in YouTube. Unlike the TV world, the digital world is a heaving, shifting, complex marketplace which hasn't yet moved out of 'the Tornado'. As the market matures, consolidation and regulation will occur. But what to do till then?
Use VIDIRO for Content Driven Advertising for Video Level Targeting. Connect your ads to your audiences.